A new museum? A Lab? An art space, or factory – like Andy Warhol? A think tank? Or a community center?
There’s a new hotspot in town.
The new Serieuze Zaken is Amsterdam Arts Lab. This is the petri dish for creativity in Amsterdam West.
It started as a merger of meneer de wit and Serieuze Zaken and is now a marriage of sorts between gallerist extraordinaire Rob Malasch and moving image magician Jack Moore.
Moore’s vast archive straddles both sides of art and entertainment.
On opening Sunday last week, Jack treated the audience to Norman McLaren’s wistful and fistful Neighbours from 1952; a rare complete (the only in the world) recording of Grace Jones’ debut concert at the Roseland Ballroom in New York on Halloween 1978 and a stream of George Méliès’s wickedly funny shorts shot in 1896 (yes, you got that right, late-19th century film!).
Jack’s running encyclopedic commentary, providing context and piquant details make the marriage between Malasch and Moore a great success.
“Don’t forget to tell them it was a shotgun marriage,” Malasch said to me when I left his gorgeous new gallery space where the paint had barely dried.
I need a man